To celebrate the 60th anniversary of the little blue creatures, 20STM designed a fully immersive exhibit project. The project included 12 unique experiences – interactive, tactile, auditory, with strong elements of gamification. Our team not only came up with a creative concept, design and scenography, but also defined the hardware necessary to introduce the augmented and mixed reality technologies in place. The experience was designed in such a way that it was playful and fun for visitors, while also being highly educational. Knowing good from evil, a blurred boundary between the real and the imaginary, values of solidarity and respect – these are the elements inherent to the Smurfs’ world, and therefore present throughout the exhibition.