For AXA’s Safety Department, we developed an innovative digital training experience designed to help employees master evacuation procedures inside one of the company’s most complex buildings. The project combines two complementary tools, each crafted to make essential safety rules intuitive, memorable, and engaging.

A playful mobile game, inspired by retro handheld aesthetics, guides players through a stylised version of the building. Employees learn how to react in different scenarios, follow the correct routes, and understand essential behaviours.

A realistic virtual-reality module completes the experience by focusing on core safety principles through fast-paced interactive challenges. In VR, users assimilate the correct reflexes in a convincing, immersive environment free from real-world risk.