Shift2Rail
Shift2Rail - European year of the train
- Motion Design
The client
Shift2Rail Joint Undertaking / Europe’s Rail
Shift2Rail was the first European rail initiative dedicated to focused research and innovation in the railway sector. Created to accelerate the integration of advanced technologies into new rail solutions, it aimed to strengthen the competitiveness of the European rail industry while supporting the development of a more efficient, sustainable and integrated Single European Railway Area.
The mission
To support the launch of the European Year of Rail, we produced a short teaser film designed to promote rail as a central pillar of sustainable, connected and future-oriented mobility in Europe.
The difficulty was to create something consensual enough to represent, illustrate, and please all the member states, the European Commission, and the JU. The film was created in EN only.
Services provided
Artistic direction based on brand guidelines - Scripting - Storyboarding - Editing - Animating - Voice over recording - Mixing
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