SCOPE : Create a coherent set of products about U-Space, going from 3D films, to augmented reality and virtual reality
THE CLIENT
The Single European Sky ATM Research Joint Undertaking (SESAR JU) is a public-private partnership responsible for the coordination and concentration of all European Union (EU) research and development activities in Air Traffic Management.
We have a framework contract with the SESAR JU and we basically make all their digital and innovative initiatives a reality, which we enjoy a lot since they always get super challenging!
U-Space : a whole set of projects
The SESAR JU wished to conduct a number of activities in the area of digital communications, to promote their work in several strategic areas and introduce its new initiative the U-space. U-space is a set of new services relying on a high level of digitalisation and automation of functions and specific procedures designed to support safe, efficient and secure access to airspace for large numbers of drones. The SESAR JU also expressed the need for interactive tools that could show U-Space in action and allow users to understand how the concept works in practice.
THE WORK
3D animation - From films to virtual reality, and the other way round...
Having this in mind, we crafted tools such as the VR headset -aka your VR gogles- that could be used for events involving external stakeholders not only as guests but also including them as active participants.
We also put our creativity goggles on -that’s a different set from the VR ones- and produced a 3D film with tailor-made sound design and music, highlighting how the U-Space works in reality and brainstorming on elements for inclusion and how these could be visualized.
And let's not forget the augmented reality application.
Last but not least, we created a full 3D augmented reality (AR) application. The application presented U-space by allowing the user to first see an introduction about how drones are currently used and then follow the itinerary of four different drones through an imaginary city.
The application was installed on 2 different tablets, connected to an 85 cm x 85 cm table -aka the magic cube. The augmented reality action takes place on the cube which is built specifically for that purpose and covered with a printed city map. The map contains signs (logos / QR codes) that activate triggers within the AR application and that practically makes magic happen. The application travelled all around Europe, and even to Japan.
